NYFW Spring 2016 Recap: Zoya At Brother Vellies

brother vellies ss16

Brother Vellies

ZOYA NAIL POLISH COLORS USED: ZOYA Naked Manicure™

The Naked Manicure was chosen for both the hands and feet to show off the earthy, Safari chic designs while highlighting the bold and unique shoe collection.” – Rebecca Isa, Creative Director of ZOYA

The Brother Vellies Spring 2016 Collection most notably featured exotic and feathered designs inspired by South African boots. The presentation felt as if you had stepped of the New York streets and into an African dessert, the Naked Manicure was the perfect choice as it allowed the bold designs to shine while matching the wide range of model skin tones with the four Naked Manicure Perfectors.

brother vellies ss16

GET THE ZOYA NAIL POLISH BROTHER VELLIES SS16 LOOK – HANDS and FEET:

Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect application with the Naked Base and any nail discoloration was corrected with the Lavender Perfector. Then based on nail bed color use the Buff, Pink, Mauve or Nude Perfector. For models with a free edge the Tip Perfector was used. The natural nail look was completed with the Naked Manicure Satin Seal Top Coat.

The Naked Manicure is extremely versatile! Not only does it treat your natural nails, but it instantly cosmetically enhances them as well. Did you know that you can wear any Zoya color over the Naked Manicure? It creates a glass-like surface that makes application an ease with an ultra-shine look that is long lasting.

Naked Manicure was the top choice for designers to perfect their look this season at New York Fashion Week and we are excited to share that the Naked Manicure Perfector in Lavender won the Allure Best of Beauty Breakthrough Award!

SHOP THE LOOK

Naked Manicure Women's Starter Kit
Naked Manicure Women’s Starter Kit
$25 NakedManicure.com
Naked Manicure Perfector in Lavender $10 NakedManicure.com
Naked Manicure Perfector in Lavender
$10
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At Zimmermann

zimmermann ss16

Zimmermann

ZOYA NAIL POLISH COLORS USED: ZOYA Madison, Naked Base, Naked Manicure Lavender Perfector, Naked Manicure Buff Perfector, Naked Manicure Pink Perfector and Naked Manicure Satin Seal Top Coat

This collection was inspired by the children’s book Seven Little Australians and the ZOYA nail looks were chosen to highlight the rebellious spirit of these young girls in opposition to the refined and feminine clothes.” – Rebecca Isa, Creative Director of ZOYA

The inspiration for the Zimmerman Spring 2016 Collection came from the book the Seven Little Australians with the clothes symbolizing the girls’ privileged upbringing whereas the nail look was chosen to highlight the mischief they got into in the Australian desert. The two teams worked closely to perfect a balance between nails that looked and felt healthy, while simultaneously appearing messy as if the models just stepped out of the Australian desert.

zimmermann ss16

GET THE ZOYA NAIL POLISH ZIMMERMANN SS16 NAIL LOOK – HANDS: Prep the nail by shaping and cleaning up cuticles with the ZOYA Nail Care items. Then intensely buff nails while being careful to not damage the cuticle or nail bed and leave the dust on the nail and fingertips for a healthy yet disheveled nail look.

Zoya_Zimmerman_SS2016_jkratochvil_73331

FEET:

Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect application with the Naked Base and if necessary correct any discoloration with the Naked Manicure Lavender Perfector followed by one coat of Naked Manicure Buff Perfector or Naked Manicure Pink Perfector pending nail bed color to create a perfectly smooth mirror like surface. Then apply two coats of Madison and followed by Naked Manicure Satin Seal Top Coat for a natural finish.

Naked Manicure was the top choice for designers to perfect their look this season at New York Fashion Week and we are excited to share that the Naked Manicure Perfector in Lavender won the Allure Best of Beauty Breakthrough Award!

SHOP THE LOOK

Zoya Madison
Zoya in Madison
$9
zoya.com
NM Base
Naked Base
$12
NakedManicure.com
Naked Manicure Perfector in Lavender $10 NakedManicure.com
Naked Manicure Perfector in Lavender
$10
NakedManicure.com
Buff Perfector
Buff Perfector $10
NakedManicure.com
Pink Perfector
Pink Perfector $10
NakedManicure.com
Satin Seal
Naked Manicure Satin Seal Top Coat
$12 nakedmanicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Naked Manicure Lavender Perfector Wins Allure’s Best of Beauty Breakthrough!

allureWe are extremely excited to announce that we won the Allure Magazine Beauty Breakthrough Award for the Lavender Perfector from the Naked Manicure System. We first learned about our big win when Linda Wells, Editor of Allure Magazine, appeared on the Today Show (NBC) and revealed the 4 Beauty Breakthrough Winners on National TV.

See links below the images to go straight to videos, press release and image downloads.
Official press release: Read Press Release

Allure Website:  See it on Allure.com

Images: Download images of Allure Magazine Cover, the full page article that appears in the issue hitting shelves on Friday, pictures of Best of Beauty Awards Ceremony and a few pictures of NY Skyline .

Quote from Allure (as printed in the magazine & online):

“Zoya Naked Manicure Perfector in Lavender

Gel-polish devotees and fans of bold lacquers have basically accepted
that stained, ridged nails are the price they have to pay for all that bright,
shiny color. Sheer pastel polishes don’t disguise stains, ridge fillers smooth
the nail but are unappealingly opaque, and buffing thins and weakens nails.
The only thing to do has been to wait for the damage to grow out-or hit the
nail salon for a new manicure and start the cycle all over again.
Zoya’s creative director (a former theater makeup artist) had another,
deceptively simple idea: color correction. The company created a translucent
lavender polish that cancels out the yellowing and fills in ridges, so nails look naturally healthy.

HOW IT WORKS: The entire Naked Manicure system has three steps, including
a basecoat with conditioning ingredients and a topcoat with a satin sheen that mimics
the way light hits a bare nail. But it’s the middle layer-the one that actually neutralizes
stains and disguises ridges-that’s the big news here. To achieve this, chemists first minimized
the amount of titanium dioxide, the ingredient that turns sheer colors into pastels, to ensure
that the nail could be seen more clearly through the polish. They then added finely milled
pinkish-purple pigments to make a yellow nail look natural and healthy. And finally, they included
optical diffusers, tiny reflective particles that make the nail look smoother, as well as
translucent keratin fillers that even out ridges for a pristine finish.

WHAT AN EXPERT SAYS: “This is a really innovative way to correct the appearance
of damage-the equivalent of a soft-focus lens for nails,” says Hammer.
“Like purple shampoos for blonde shades, it eliminates any yellow in the nail using cutting-edge
technologies, such as the optical blurring now found in makeup, in an entirely new area.”
Adds New York City-based manicurist Elle, “The lavender shade of this polish really gives
stained nails a very natural, bare look. I’ve never seen anything like it!

 

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At Josie Natori

josie natori ss16

ZOYA NAIL POLISH COLORS USED: ZOYA in Chantal and Naked Manicure Buff Perfector

Josie went with an updated nude nail by combining Chantal with the Naked Manicure Buff Perfector to complement the modern collection with subtle Asian influences.” – Rebecca Isa, Creative Director of ZOYA

A modern take on the chic, updated mannequin hand by pairing Chantal with the Buff Perfector for a flawless high gloss finish complemented the Josie Natori Spring 2016 collection.

josie natori ss16

Designer, Josie Natori
Designer, Josie Natori

GET THE ZOYA NAIL POLISH JOSIE NATORI SS16 NAIL LOOK: Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect application with the Naked Base and a coat of the Naked Manicure Buff Perfector. Then apply two coats of Chantal and finish the look with Naked Manicure Satin Seal Top Coat and Fast Drops.

SHOP THE LOOK

Zoya in Chantal
Zoya in Chantal $9 Zoya.com
Buff Perfector
Buff Perfector $10
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At TOME

tome ss16

ZOYA NAIL POLISH COLORS USED: ZOYA in Naked Manicure Glossy Seal, Naked Manicure Pink Perfector, Naked Manicure Satin Seal and Trixie

The Trixie French is a modern take on a classic utilizing a satin Chrome for an edgy yet refined look.” – Rebecca Isa, Creative Director of ZOYA

The Tome Spring 2016 Collection is ultra-feminine with an edgy flair. The collection was inspired by the designers many female muses and the Trixie French was chosen as the modern woman’s take on a classic yet out dated look to complement this modern and practical line.

tome ss16

GET THE ZOYA NAIL POLISH TOME SS16 NAIL LOOK – HANDS: Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect application with the Naked Base and two coats of the Naked Manicure Pink Perfector. Then apply Trixie just to the tips of nails (as you would for a french manicure) and give the look a unique chrome finish by applying the Naked Manicure Satin Seal Top Coat and Fast Drops.
FEET: Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect application with the Naked Base and then apply two coats of the Naked Manicure Buff Perfector. Finish the look with Naked Manicure Glossy Seal and Fast Drops.

SHOP THE LOOK

Zoya in Trixie
Zoya in Trixie
$9 zoya.com
Satin Seal
Naked Manicure Satin Seal Top Coat
$12 nakedmanicure.com
Glossy Seal
Glossy Seal
$12
NakedManicure.com
Pink Perfector
Pink Perfector $10
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Lisa Hoffman’s Top Picks with Zoya Anchor and Armor

w magLisa Hoffman is best known has a beauty guru and W Magazine recently sat down with her to talk about everything she is loving right now. On Lisa’s list is Zoya Anchor Base Coat and Armor Top Coat!

“I started using Zoya Nail Polish’s Anchor Base Coat and Armor Top Coat, and my manicures seem to last forever. I’ve been at the beach all summer, and even with all the saltwater, sun, and sand, my manicure lasted for a good two weeks.” – Lisa Hoffman

Anchor is a highly durable yet flexible base coat that grips your nail and holds nail polish in place for maximum wear. Armor is the strongest and most flexible top coat for protecting natural nails and extending the wear and shine of nail polish. Pair these two together with any Zoya shade for a long lasting manicure!

SHOP THE LOOK

Anchor Base
Zoya Anchor Base Coat
&10 – $19.96 www.zoya.com
Armor Top
Zoya Armor Top Coat
$10 – $19.96
www.zoya.com

 

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spot The Difference: Answers

We had some fun this season of New York Fashion Week by sharing a series of Spot the Difference images! Ready for the answers? Scroll down to see the original image with the answers below it.

#1

spot 3
FW15 NEW YORK FASHION WEEK
spot 3 tell
FW15 NEW YORK FASHION WEEK

#2

FW15 NEW YORK FASHION WEEK
FW15 NEW YORK FASHION WEEK

 

FW15 NEW YORK FASHION WEEK
FW15 NEW YORK FASHION WEEK

#3

FW15 NEW YORK FASHION WEEK
FW15 NEW YORK FASHION WEEK
FW15 NEW YORK FASHION WEEK
FW15 NEW YORK FASHION WEEK

#4

ICB FALL/WINTER 2015 PRESENTATION-Mosphere
ICB FALL/WINTER 2015 PRESENTATION-Mosphere
ICB FALL/WINTER 2015 PRESENTATION-Mosphere
ICB FALL/WINTER 2015 PRESENTATION-Mosphere

 

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Nail Polish Finishes: Ask the Expert

modern salonModern Magazine sat down with Zoya Creative Director, Rebecca Isa to discuss the differences in nail polish finishes.

“Creams: silky, buttery, classic. Shimmers: Eye catching, dynamic, elegant. Glitter: sequined, sparkling, flirty. Holographic: color shifting, funky, daring.” – Rebecca Isa

Featured is the new Focus and Flair collections for fall which are ultra pigmented and filled with gorgeous jewel tones as well as a versatile neutral.

SHOP THE LOOK

focus
Focus Collection Sampler
$54
zoya.com
flair
Flair Collection Sampler
$54
zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Chocolate Brown Nail Polish for Fall

her campus chanelleFall is just about here which means it’s time to transition into dark and jewel-toned shades! Her Campus shared their list of fall’s hottest trends including chocolate brown. Their pick for the decadent shade is Zoya Nail Polish in Chanelle – a full-coverage, toasted almond cream.

“Brown is a softer alternative to black and looks great with gold jewelry.” – Her Campus

Will you be rocking chocolate colored nails? Share your mani with us using #EverydayZoya!

SHOP THE LOOK

chanelle
Zoya in Chanelle
$9
zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Zoya Color Cube Duos for Fall!

fall duos

Gear up for fall with some of the hottest shades for the season! Available for a limited time in Zoya Color Cube Duo sets, there are 15 different combinations to choose from. Mix and match your favorite fall-inspired duos to change your nails with the season! Gift them or grab them for yourself – there’s something to satisfy any fall nail color palette.

GET ANY 3 DUOS FOR $30 + FREE SHIPPING!
NOW – 9/30/15, (11:59pm EST)
Use Code: FDUO

How it Works:
1. Visit the Fall Color Cube Duo Page and add your selected duos to the shopping cart.

2. Enter Code: FDUO into the coupon code field in cart and press “Apply Code”

3. Complete check-out, review and submit order

*Terms & Conditions
Valid online only at www.zoya.com 9/16/15 – 9/30/15 (11:59pm EST). Continental US and Canada ONLY. Not valid in conjunction with other coupons, codes or gift with purchase items. Returns or exchanges of promotional items not permitted. Art of Beauty is not responsible for incorrect addresses, credit card entry errors, declined credit cards or web related issues. Code must be entered at the time of purchase – code cannot be reinstated on canceled orders. Please allow up to 4 weeks for shipping and processing depending on volume.

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

Zoya Color Cube Duos for Fall!