ZOYA was founded by Zoya and Michael Reyzis as a salon focusing on natural nails and skin care. Through a shared vision and passion for quality and safer healthier ingredients the small nail salon evolved into a full spa and the creation and launch of the ZOYA brand. ZOYA is the pioneer in healthier nail polish by being the first to introduce the “Big 3 Free” formula years before anyone concerned themselves with the risks. ZOYA also revolutionized the industry by becoming the first “Big 5 Free & Vegan Friendly Brand.” With the best trend development in the industry the ZOYA is known for it’s extra long-wear formula, trend setting colors, finishes, textures and scientific innovations that keep the industry leader. Our unique ability to invent and customize has enabled us to partner with some of the worlds greatest Fashion Designers year after year for Fashion Week.
Today, the company has grown to become a manufacturer of the most innovative professional beauty products ever created. Our brands include Zoya, Qtica, Smart Spa and Zoom.
Zoya, originally a classical pianist in Russia, earned her Cosmetology license in 1979 when she and her husband Michael immigrated to the United States. While pianist jobs were limited, the world of cosmetology offered a new profession and a means by which to build a new career. Through Zoya’s hard work, and a demand for quality and healthy, natural ingredients for her clients, it became evident that there was a need for the perfect products. Responding to his wife’s requests. Michael, an advanced chemist, developed and patented unique products such as anti-wrinkle treatments and shampoo and conditioning treatments for the salon & spa. He also created the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry.
Today, Zoya, Michael and everyone at Art of Beauty focus on creating the highest quality products available to professional salons and spas. Through brands like ZOYA Nail Lacquers, QTICA Treatments and QTICA SMART SPA, Art of Beauty offers salons and spas superior quality, convenience and incredible value. As the first to remove toxic ingredients such as toluene, camphor, formaldehyde, formaldehyde resin and DBP (dibutyl phthalate) from its formulations, Art of Beauty maintains its focus on the health and well being of salons, spas and consumers.
Art of Beauty also manages www.artofbeauty.com, www.zoya.com, www.qticasmartspa.com and www.qtica.com.
You will find Art of Beauty brands in the world’s best salons, spas and resorts; not in discount stores. Our products continuously receive praise from top fashion magazines and year after year are voted #1 by our users.
For more Information about Art of Beauty and our brands, please contact our corporate headquarters:
ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.