NYFW Fall 2016 Recap: Zoya At BCBG Max Azria

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Photo by: Yvonne TNT for ZOYA Nails

ZOYA NAIL POLISH COLORS USED: Naked Manicure Mauve Perfector, Naked Manicure Pink Perfector, Naked Manicure™ Glossy Seal

The look of the nails is clean, soft and perfected. We chose a sheer blush with a kiss of pink to brighten the nail. Two coats provides the necessary amount of color, but the real key to this chic nail is perfecting the nail prior to the color application.”– Rebecca Isa, Creative Director of ZOYA

Photo by: Yvonne TNT for ZOYA Nails
Photo by: Yvonne TNT for ZOYA Nails

Details:
The collection was inspired by the designers want to bring people back to a simpler time where everyone was not so disconnected by today’s technology and busy lifestyle. She chose Scarlet to embody a warmer more personable moment in time.

How To Nails:
Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare the nails for flawless application with the Naked Base followed by one coat of the Naked Manicure™ Pink Perfector. Then apply two coats of Scarlet and complete the look with the Naked Manicure™ Glossy Seal for a glassy high-shine finish.

Photo by: Yvonne TNT for ZOYA Nails
Photo by: Yvonne TNT for ZOYA Nails

SHOP THE LOOK

mauve
Mauve Perfector
$10
NakedManicure.com
Pink Perfector
Pink Perfector $10
NakedManicure.com
Glossy Seal
Glossy Seal
$12
NakedManicure.com
Zoya For BCBG NYFW Trio $30 zoya.com
Zoya For BCBG NYFW Trio
$30
zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At BCBG

BCBG ss16

ZOYA NAIL POLISH COLORS USED: Zoya Avery, Naked Base, Naked Manicure Buff Perfector, Naked Manicure Glossy Seal and Naked Manicure Satin Seal Top Coat.

The BCBG Spring Collection is classic BCBG with inspiration from the care free California girl and the Naked Manicure™ is the perfect complement to this effortlessly chic look.”– Rebecca Isa, Creative Director of ZOYA

The BCBC Spring 2016 show featured the ZOYA Naked Manicure, to allow the models’ hands and nails to look flawless while also supporting the Bohemian California vibe. For the toes Avery was chosen as a great universal nude that complements all skin tones. The use of the Naked Manicure Perfectors and Glossy Seal with Avery on the toes created a perfect mirror like surface with 100% reflection and high shine to make the toes appear as if they had just been dipped in the water.

bcbg ss16

GET THE ZOYA NAIL POLISH BCBG SS16 LOOK:

Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect application with the Naked Base followed by two coats of Naked Manicure Buff Perfector. To complete the natural nail look apply Naked Manicure Satin Seal Top Coat and Fast Drops.

SHOP THE LOOK

avery
Zoya in Avery
$9
zoya.com
NM Base
Naked Base
$12
NakedManicure.com
Pink Perfector
Pink Perfector $10
NakedManicure.com
Satin Seal
Naked Manicure Satin Seal Top Coat
$12 nakedmanicure.com
NM Base
Naked Base
$12
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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New York Fashion Week: SS16

NYFW SS16

ZOYA Nail Polish Announces Backstage Designer Participation at New York Fashion Week

ZOYA Brings Fashion Forward Color to 15 Spring-Summer 2016 Runway Shows

New York, New York – September 11, 2015 – ZOYA, the leading, fashion-forward nail polish color line proudly announces its participation with coveted New York fashion week for the 7th season. With a stellar line up of 15 backstage designer partnerships ZOYA takes nail design and color to the next level with trend-setting collaborations to showcase the upcoming designer collections for Spring-Summer 2016.

Working closely with each designer and team ZOYA, which includes highly talented and specially selected lead nail technicians, perfects each model’s nail look to bring the season’s collection to life in beauty and spirit.

ZOYA backstage fashion show lineup includes:

BCBG

Brother Vellies

Josie Natori

TOME

Zimmermann

Claudia Li

Zang Toi

Jill Stuart

Herve Leger

Rachel Zoe

Suno

Parsons MFA

Marchesa

Greg Lauren

Ralph Lauren

“We have had great success with New York Fashion Week over the last 7 years,” says ZOYA Creative Director Rebecca Isa, “We are excited to continue to partner with coveted labels as we continue to create trendsetting shades for every season.”

For more information, quotes or images, please contact: Behrman Communications; 212.986.7000

Amanda Yousef |ayoussef@Behrmanpr.com

Ashley Weber | aweber@behrmanpr.com

About Zoya Nail Polish:

The leading innovator in the development of fashion-forward nail shade and texture, Zoya Nail Lacquers, is a premiere polish brand with in-house trend analysis experts that create and define the it shades of each season. With over 300 seasonal, classic and micro-trend shades, each color is custom created to be perfectly wearable, vegan-friendly, safe for use during pregnancy and the longest wearing natural nail polish on the market. The first to market with 5-free formulations, Zoya Nail Lacquers is highly coveted from top designers and spa professionals to the girl that loves a good mani-pedi.

 

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Naked Manicure Impresses Lucky Senior Beauty Editor!

lucky naked maniThe new trend in nails is here – and it’s Naked Manicure. Senior Beauty Editor of Lucky, Tara Rasmus shared a hilariously well-written piece on the new system that not only makes your nails look naturally beautiful – but also treats them in the long-term as well. Tara told readers about how she, too has troublesome nails at times. Tara was backstage at the BCBG MAX AZRIA SS16 show where Zoya was the nail sponsor, and immediately noticed the natural healthy look of the manicures on the models.

Backstage at the show is when Tara met Zoya Creative Director, Rebecca Isa who also created the Naked Manicure System (aka, she’s a genius). While speaking with Rebecca, Tara was able to not only see how excited Rebecca was about the system, but also get an inside-scoop on how the system works. Before leaving, Tara was able to snag a Mini Professional Starter Kit and try the system for herself.

“True: the Naked Manicure system may not be able to magically grant me my mom’s awesome nail beds, but it can least help me make the most of what I’ve got—and, let me tell you, I’m feeling like a new woman already.” – Tara Rasmus

It’s true- the Naked Mani is resonating with more and more people every day because it truly works. Read Tara’s entire article about her Naked Manicure experience here and learn more about the Naked Manicure.

SHOP THE LOOK

NM Base
Naked Base Coat $12 NakedManicure.com
Pink Perfector
Pink Perfector $10
NakedManicure.com
Glossy Seal
Glossy Seal
$12
NakedManicure.com
NM White Tip
Tip Perfector
$12
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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