New York Fashion Week: SS16

NYFW SS16

ZOYA Nail Polish Announces Backstage Designer Participation at New York Fashion Week

ZOYA Brings Fashion Forward Color to 15 Spring-Summer 2016 Runway Shows

New York, New York – September 11, 2015 – ZOYA, the leading, fashion-forward nail polish color line proudly announces its participation with coveted New York fashion week for the 7th season. With a stellar line up of 15 backstage designer partnerships ZOYA takes nail design and color to the next level with trend-setting collaborations to showcase the upcoming designer collections for Spring-Summer 2016.

Working closely with each designer and team ZOYA, which includes highly talented and specially selected lead nail technicians, perfects each model’s nail look to bring the season’s collection to life in beauty and spirit.

ZOYA backstage fashion show lineup includes:

BCBG

Brother Vellies

Josie Natori

TOME

Zimmermann

Claudia Li

Zang Toi

Jill Stuart

Herve Leger

Rachel Zoe

Suno

Parsons MFA

Marchesa

Greg Lauren

Ralph Lauren

“We have had great success with New York Fashion Week over the last 7 years,” says ZOYA Creative Director Rebecca Isa, “We are excited to continue to partner with coveted labels as we continue to create trendsetting shades for every season.”

For more information, quotes or images, please contact: Behrman Communications; 212.986.7000

Amanda Yousef |ayoussef@Behrmanpr.com

Ashley Weber | aweber@behrmanpr.com

About Zoya Nail Polish:

The leading innovator in the development of fashion-forward nail shade and texture, Zoya Nail Lacquers, is a premiere polish brand with in-house trend analysis experts that create and define the it shades of each season. With over 300 seasonal, classic and micro-trend shades, each color is custom created to be perfectly wearable, vegan-friendly, safe for use during pregnancy and the longest wearing natural nail polish on the market. The first to market with 5-free formulations, Zoya Nail Lacquers is highly coveted from top designers and spa professionals to the girl that loves a good mani-pedi.

 

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At Brother Vellies

brother vellies ss16

Brother Vellies

ZOYA NAIL POLISH COLORS USED: ZOYA Naked Manicure™

The Naked Manicure was chosen for both the hands and feet to show off the earthy, Safari chic designs while highlighting the bold and unique shoe collection.” – Rebecca Isa, Creative Director of ZOYA

The Brother Vellies Spring 2016 Collection most notably featured exotic and feathered designs inspired by South African boots. The presentation felt as if you had stepped of the New York streets and into an African dessert, the Naked Manicure was the perfect choice as it allowed the bold designs to shine while matching the wide range of model skin tones with the four Naked Manicure Perfectors.

brother vellies ss16

GET THE ZOYA NAIL POLISH BROTHER VELLIES SS16 LOOK – HANDS and FEET:

Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect application with the Naked Base and any nail discoloration was corrected with the Lavender Perfector. Then based on nail bed color use the Buff, Pink, Mauve or Nude Perfector. For models with a free edge the Tip Perfector was used. The natural nail look was completed with the Naked Manicure Satin Seal Top Coat.

The Naked Manicure is extremely versatile! Not only does it treat your natural nails, but it instantly cosmetically enhances them as well. Did you know that you can wear any Zoya color over the Naked Manicure? It creates a glass-like surface that makes application an ease with an ultra-shine look that is long lasting.

Naked Manicure was the top choice for designers to perfect their look this season at New York Fashion Week and we are excited to share that the Naked Manicure Perfector in Lavender won the Allure Best of Beauty Breakthrough Award!

SHOP THE LOOK

Naked Manicure Women's Starter Kit
Naked Manicure Women’s Starter Kit
$25 NakedManicure.com
Naked Manicure Perfector in Lavender $10 NakedManicure.com
Naked Manicure Perfector in Lavender
$10
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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