New York Fashion Week: SS16

NYFW SS16

ZOYA Nail Polish Announces Backstage Designer Participation at New York Fashion Week

ZOYA Brings Fashion Forward Color to 15 Spring-Summer 2016 Runway Shows

New York, New York – September 11, 2015 – ZOYA, the leading, fashion-forward nail polish color line proudly announces its participation with coveted New York fashion week for the 7th season. With a stellar line up of 15 backstage designer partnerships ZOYA takes nail design and color to the next level with trend-setting collaborations to showcase the upcoming designer collections for Spring-Summer 2016.

Working closely with each designer and team ZOYA, which includes highly talented and specially selected lead nail technicians, perfects each model’s nail look to bring the season’s collection to life in beauty and spirit.

ZOYA backstage fashion show lineup includes:

BCBG

Brother Vellies

Josie Natori

TOME

Zimmermann

Claudia Li

Zang Toi

Jill Stuart

Herve Leger

Rachel Zoe

Suno

Parsons MFA

Marchesa

Greg Lauren

Ralph Lauren

“We have had great success with New York Fashion Week over the last 7 years,” says ZOYA Creative Director Rebecca Isa, “We are excited to continue to partner with coveted labels as we continue to create trendsetting shades for every season.”

For more information, quotes or images, please contact: Behrman Communications; 212.986.7000

Amanda Yousef |ayoussef@Behrmanpr.com

Ashley Weber | aweber@behrmanpr.com

About Zoya Nail Polish:

The leading innovator in the development of fashion-forward nail shade and texture, Zoya Nail Lacquers, is a premiere polish brand with in-house trend analysis experts that create and define the it shades of each season. With over 300 seasonal, classic and micro-trend shades, each color is custom created to be perfectly wearable, vegan-friendly, safe for use during pregnancy and the longest wearing natural nail polish on the market. The first to market with 5-free formulations, Zoya Nail Lacquers is highly coveted from top designers and spa professionals to the girl that loves a good mani-pedi.

 

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At Claudia Li

Claudia Li SS16

ZOYA NAIL POLISH COLORS USED: ZOYA Naked Base, Naked Manicure Lavender Perfector, Naked Manicure Pink Perfector, Naked Manicure Tip Perfector and Naked Manicure Glossy Seal

Claudia Li chose a clean, simple and classic french manicure to complement her modern collection.” – Rebecca Isa, Creative Director of ZOYA

A straight edge French Manicure was chosen to complement the modern Claudia Li Spring 2016 Collection. This french manicure was done using ZOYA Naked Manicure to achieve an updated and flawless nail look.

claudia li ss16

GET THE ZOYA NAIL POLISH JOSIE NATORI SS16 NAIL LOOK – HANDS: Prep the nail by shaping, cleaning up cuticles and gently buffing. For a flawless application use the Naked Base and if necessary follow with Naked Manicure Lavender Perfector to correct any discoloration. Next apply one coat of Naked Manicure Pink Perfector then use the Naked Manicure Tip Perfector straight across the free-edge followed by another coat of Naked Manicure Pink Perfector for a Soft French Manicure. Complete the look with Naked Manicure Glossy Seal and Fast Drops.

Photo by: Yvonne TNT for Zoya Nails
Photo by: Yvonne TNT for Zoya Nails

FEET: Prep the nail by shaping, cleaning up cuticles and gently buffing. Prep for flawless application with Naked Base and if necessary follow with Naked Manicure Lavender Perfector to correct any discoloration. Then apply two coats of Naked Manicure Pink Perfector and complete the look with Naked Manicure Glossy Seal.

Naked Manicure was the top choice for designers to perfect their look this season at New York Fashion Week and we are excited to share that the Naked Manicure Perfector in Lavender won the Allure Best of Beauty Breakthrough Award!

SHOP THE LOOK

NM Base
Naked Base
$12
NakedManicure.com
Naked Manicure Perfector in Lavender $10 NakedManicure.com
Naked Manicure Perfector in Lavender
$10
NakedManicure.com
Pink Perfector
Pink Perfector $10
NakedManicure.com
NM White Tip
Tip Perfector
$12
NakedManicure.com
Satin Seal
Satin Seal Top Coat
$12 nakedmanicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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