Zoya at Mara Hoffman Celebrates Individuality

One of our favorite parts of the manicures at Mara Hoffman were their individuality. For this look, we matched shades to each model, creating unique looks for each woman. Nail It loved the empowering message of giving diverse manicures that represented the women wearing them. This collection highlighted female empowerment and self-expression.

“Instead of matching the nail look to the colors of the pieces in the collection, each represents the essence of the woman wearing the items.” – Naomi Gonzalez, Lead Manicurist for ZOYA

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Fall 2017 Recap: Zoya At Altuzarra

ZOYA Colors Used: ZOYA Remover Plus, Naked Manicure Naked Base, Zoya Buff Perfector, Courtney, Gia, Naked Manicure Glossy Seal, Fast Drops

Lead Nail Tech: Mar y Soul

“We were inspired by the color palette of a particular painting from the Northern European Renaissance of Lady Lee.” – Mar y Soul, Lead Manicurist for ZOYA

Details:
Various portraits created by artists such as Hans Maler and Bernard Strigel inspired the Altuzarra AW 2017 collection. The costume designs of this time period – extravagant dresses and beautiful embroideries echoed sophistication. Taking a nod from the rich colors and textures of these paintings, ZOYA in Courtney and Gia complemented the pieces and reflected the mood and elegance of the era.

How To Get The Look:
Begin by cleaning and prepping the nail with ZOYA Remove +. Follow with ZOYA Naked Manicure Naked Base and Buff Perfector. For color apply a single coat of ZOYA in Courtney followed by a coat of Gia onto the nail to create a rich burgundy red. Add Naked Manicure Glossy Seal to give nails that perfect, high shine finish. For a quick dry, add a few drops of ZOYA Fast Drops.

SHOP THE LOOK

Zoya in Courtney
$10
www.zoya.com
gia
Zoya in Gia
$10
zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Fall 2017 Recap: Zoya At Lela Rose

ZOYA Colors Used: Naked Manicure Naked Base, Claudine, Noot, Naked Manicure Glossy Seal, Fast Drops

Lead Nail Tech: Holly Falcone

“The collection was motivated by fantasy – anything from Snow White to Tim Burton characters inspired the nail design. We took the element of dimension that is present in most fantasy films and recreated this illusion on the nails.” – Holly Falcone, Lead Manicurist for ZOYA

Details:
Lela Rose’s AW 2017 collection was light with much of the collection featuring peter pan collars, fresh tulip prints, embroidery and girly headbands. Fascinated with the metaphorical concept of through the looking glass, two grays – one with a creamy texture and the other a metallic quality were paired to create a mirror-like illusion. The combination of grays provided a hint of dimension.

How To Get The Look:
To begin, thoroughly clean and prep nails using ZOYA Remove +. Apply a single coat of ZOYA Naked Manicure Naked Base and Pink or Buff Perfector to create a perfectly smooth nail surface. Next, paint two coats of ZOYA Noot. Now, using a detail brush or dotting tool, apply one small dot on each fingernail base using ZOYA Claudine. Follow with one coat of Naked Manicure Glossy Seal and before nails dry, to add that special detail, apply a single black crystal to one of the nails just above the cuticle (the still wet polish will hold the crystal in place). Lastly, add a few drops of ZOYA Fast Drops to each nail for a quick dry.

SHOP THE LOOK

Zoya in Claudine
Zoya in Claudine $19 zoya.com
Zoya in Noot
$10
Zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Fall 2017 Recap: Zoya At Sachin & Babi

ZOYA Colors Used: NM Naked Base, Brooklyn, Courtney, NM Glossy Seal, Fast Drops

Lead Nail Tech: Naomi Gonzales

“The Inevitable Raj nail design was inspired by the detailed collection and Sachin & Babi’s
vision of two very different cultures coming together.” – Naomi Gonzalez, Lead Manicurist for ZOYA

Details:
Sachin & Babi’s AW 2017 collection was inspired by the intersection of British and Indian
culture during the British Raj. The collection was highlighted by English rose prints with
Maharani necklaces and Cambridge stripes with Jodhpur sleeves. To emulate the juxtaposition of British and Indian influences, a combination of gold metallic shimmer (Brooklyn) and deep red (Courtney) were used to represent the harmony of two cultures.

How To Get The Look:
Begin with a ZOYA Naked Manicure Naked Base. Apply two thin coats of Brooklyn overall on
the nail. Once dry, apply two coats of ZOYA in Courtney on the top portion of the nail,
sweeping the brush from one side to the other to create a lunar shape. To achieve an even
more precise form, use circle stickers to create the half moon. Complete the look with ZOYA
Naked Manicure Glossy Seal and ZOYA Fast Drops.

SHOP THE LOOK

Zoya in Brooklyn
$10
www.zoya.com
Zoya in Courtney
$10
www.zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Fall 2017 Recap: Zoya At Mara Hoffman

 

Image Credit: Yvonne TNT

ZOYA Colors Used: Naked Manicure Naked Base, Courtney, Gina, Marnie, Madeline, Dree, Debbie, Caitlin, Mirajane, Erin, Pinta, Rue, Carmen, Naked Manicure Glossy Seal, Fast Drops

Lead Nail Tech: Naomi Gonzales

“Instead of matching the nail look to the colors of the pieces in the collection, each represents the essence of the woman wearing the items.” – Naomi Gonzalez, Lead Manicurist for ZOYA

Details:
Mara Hoffman’s AW 2017 collection highlighted female empowerment and individuality, expressing oneself through color and various fabric patterns. On the nail, working with a palette of 12 different ZOYA hues, manicurists matched color to individual model personalities.

Image Credit: Yvonne TNT

How To Get The Look:
After cleaning and prepping the nail with ZOYA Remove +, apply a layer of Zoya Naked Manicure Naked Base followed by your choice of Perfector to create a smooth surface. Next, choose a color based on personality from the following ZOYA shades: Courtney, Gina, Marnie, Madeline, Dree, Debbie, Caitlin, Mirajane, Erin, Pinta, Rue, or Carmen. Apply two coats of the selected shade to each nail.

Image Credit: Yvonne TNT

SHOP THE LOOK

Zoya in Courtney
$10
www.zoya.com
zoya gina
Zoya in Gina
$10
www.zoya.com
Zoya in Marnie
$10
www.zoya.com
Zoya in Madeline
$10
www.zoya.com
Zoya in Dree
$10
zoya.com
zoya debbie
Zoya in Debbie
$10
www.zoya.com
Zoya in Caitlin
Zoya in Mirajane
$10
www.zoya.com
Zoya in Erin
Zoya in Erin
$10 zoya.com
pinta
Zoya in Pinta
$10
zoya.com
Zoya in Rue
$10
www.zoya.com
Zoya in Carmen
$10
www.zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Fall 2017 Recap: Zoya At Marchesa

Sara Sampaio
Image Credit: Yvonne TNT

ZOYA Colors Used: NM Naked Base, Courtney, Katherine, Willa, NM Glossy Seal, Fast Drops

Lead Nail Tech: Naomi Gonzales

“At Marchesa, we created a custom blend of ZOYA color, Midnight Tulip, to deliver the grandiose feel of Imperial China to the runway nails” – Naomi Gonzalez, Lead Manicurist for ZOYA

Details:
The Marchesa FW 2017 collection featured silk tulles and satins adorned with colorful metallic embroideries featuring lush florals created with fine silks, laces and feathers. Drawing inspiration from Imperial China and infused with designer’s signature asethetic, ZOYA’s Willa, Courtney and Katherine were blended to create a rich nail look.

How To Get The Look:
After cleaning and prepping the nail with ZOYA Remove +, add a base coat of Naked Manicure Naked Base and a surface smoothing Naked Manicure Perfector. For the color, paint two coats of Zoya Carey (or recreate the custom blend from the show using equal parts ZOYA Willa and Courtney, with a few drops of Katherine). Complete the look with Naked Manicure Glossy Seal to give the nail shiny finish. Use ZOYA Fast Drops to dry nails quickly.

Zoya in Courtney
$10
www.zoya.com
Zoya in Katherine
Zoya in Katherine
$10 zoya.com
Zoya in Willa
Zoya in Willa $10 zoya.com

SHOP THE LOOK

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Fall 2017 Recap: Zoya At Carolina Herrera

Bella Hadid
Image Credit: Yvonne TNT

ZOYA Colors Used: Rue, Pandora, Naked Manicure Glossy Seal, Fast Drops

Lead Nail Tech: Casey Herman

““We wanted something custom and special, yet with continuity throughout the collection.” – Casey Herman, Lead Manicurist for ZOYA

Details:
Sheer fabrics, cascading ruffles, and elegant bows laid the groundwork for Carolina Herrera’s AW 2017 show. While deep, rich colors highlighted the show; hints of nudes and pastel pinks were underscored within. The nail look provided a balance to the depth, providing a softness and simple elegance that stayed true to the designers’ vision.

How To Get The Look:
First mix Rue and Pandora (50/50) to recreate a custom polish blend used on the runway.
After cleaning and prepping nails with ZOYA Remove +, apply ZOYA Naked Manicure Naked Base and Pink Perfector to hydrate and refine the nail. Next, paint two coats of the custom blended polish on each nail (for a translucent appearance, apply one coat only). Seal the look with the Naked Manicure Glossy Seal and add a few drops of ZOYA Fast Drops to dry nails quickly.

SHOP THE LOOK

Zoya in Rue
$10
www.zoya.com
Zoya in Pandora
$10
www.zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Fall 2017 Recap: Zoya At ICB

Image Credit: Yvonne TNT

Zoya Colors Used: ZOYA NM Perfector in Pink, Carey, Trixie, Fast Drops

Lead Nail Tech: Naomi Gonzales

“Beautiful Crystals, Bold Cool Colors and Snow-Capped Mountains- we wanted to capture the essence of winter” – Naomi Gonzalez, Lead Manicurist for ZOYA

Details:
ICB partnered with ZOYA to translate the winter-esque inspired show looks onto the nail.
Mirroring the snow-capped motif, Zoya added a bit of metallic, matte & shine over a classic cream color with satin finish to emulate the powdery slopes and the sparkling icicles of the season.

How To Get The Look:
Prep nails for color by cleaning with Zoya Remove + and adding Zoya Naked Manicure Naked Base before painting. Apply one coat of Buff or Pink Perfector followed by two coats of Zoya Carey. Top with Naked Manicure Satin Seal to neutralize the shiny finish of the polish. Next, using a stripper brush, dab accents of Trixie, to create random, individual icicles on the nail. Follow by applying Naked Manicure Glossy Seal roughly over the sparkly areas only (this will create a melting effect). With this look there is no need for an overall topcoat.

SHOP THE LOOK

Zoya in Carey
$10
www.zoya.com
Zoya in Trixie
Zoya in Trixie
$9 zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Fall 2017 Recap: Zoya At Jill Stuart

Image Credit: Becky Maynes

ZOYA Colors Used: Qtica Solid Gold, ZOYA Remove Plus, Naked Manicure Naked Base, Courtney, Alchemy (Willa & Shawn), Naked Manicure Glossy Seal, Fast Drops

Lead Nail Tech: Naomi Gonzales

“The inspiration behind the nail look is edgy magic. The hair, the makeup, the nails.”
– Naomi Gonzalez, Lead Manicurist for ZOYA

Details:
Magical details accented the flowing silhouettes and bold textures of Jill Stuart’s AW 2017
collection. To highlight the rich velvet, silk and sheer fabric selections, a combination of ZOYA colors were selected. Hints of dark green show throughout the collection, so a custom blend called Alchemy (a mixture of ZOYA in Willa and ZOYA in Shawn), was created. Other looks were shown with Zoya Courtney.

How To Get The Look:
Start off with cleaning and prepping the nail thoroughly using Zoya Remove +. Apply a single
coat of ZOYA Naked Manicure Naked Base followed by Naked Manicure Buff Perfector to
smooth the nail surface and showcase flawless color. Next, apply two coats of either ZOYA
Courtney or ZOYA Alchemy (a blend of ZOYA Willa & Shawn). Add a one coat of Naked
Manicure Glossy Seal to make the nail appear mirror-like and wet. Finally, add a few drops of ZOYA Fast Drops for a quick dry.

Image Credit: Becky Maynes

SHOP THE LOOK

NM Base
Naked Base
$12
NakedManicure.com
Zoya in Courtney
$10
www.zoya.com
Zoya in Willa
Zoya in Willa $10 zoya.com
Zoya in Shawn
$10
www.zoya.com
Glossy Seal
Glossy Seal
$12
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Fall 2017 Recap: Zoya At Nicole Miller

Photo Credit: Yvonne TNT

ZOYA Colors Used: NM Naked Base, Willa, Purity, NM Glossy Seal, Fast Drops

Lead Nail Tech: Holly Falcone

“The design was inspired by the vibe of the girl the collection represented. She’s not a
trendsetter but she wants to express herself.” – Holly Falcone, Lead Manicurist for ZOYA

Details:
The Gypsy Grunge aesthetic of Nicole Miller’s AW 2017 collection was emphasized with black and white prints, and symbols highlighted by fierce eye makeup.

The nail design took its cues from the various symbols on the clothing and was inspired by this female persona – she doesn’t follow trends, she does what she wants to do.

How To Get The Look:
Start off with a perfectly clean nail (ZOYA Remove +) and ZOYA Naked Manicure Naked Base to prepare the nail for color. To get the look, apply two coats of ZOYA in Willa as the base color. Next, using ZOYA in Purity and a thin detail brush, recreate the symbols on the pieces within the collection. Finish and add shine with ZOYA Naked Manicure Glossy Seal and ZOYA Fast Drops to quickly dry the nails.

Lead Nail Tech: Holly Falcone. Photo Credit: Yvonne TNT

SHOP THE LOOK

NM Base
Naked Base
$12
NakedManicure.com
Zoya in Willa
Zoya in Willa $10 zoya.com
Zoya Nail Polish in Purity
Zoya Nail Polish Purity $10
Glossy Seal
Glossy Seal
$12
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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