NYFW Spring 2016 Recap: Zoya At Greg Lauren

greg lauren ss16

ZOYA NAIL POLISH COLORS USED: ZOYA Naked Manicure™

The Naked Manicure™ was chosen to celebrate Greg Lauren’s first all-female runway show as a tribute to the models’ strength and diversity.” – Rebecca Isa, Creative Director of ZOYA

greg lauren ss16Details:

The Greg Lauren Spring 2016 featured an eclectic range of clothes highlighting the many different roles and jobs of women for which the Zoya Naked Manicure™ was the perfect universal accessory.

How To Nails and Toes:

Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect ZOYA nail polish application with the Naked Base and any nail discoloration with Lavender Perfector. Then based on nail bed color use the Buff, Pink, Mauve or Nude Perfector. For models with a free edge the Tip Perfector was used. The natural nail look was completed with the Naked Manicure Satin Seal Top Coat and Fast Drops.

Naked Manicure was the top choice for designers to perfect their look this season at New York Fashion Week and we are excited to share that the Naked Manicure Perfector in Lavender won the Allure Best of Beauty Breakthrough Award!

SHOP THE LOOK

Naked Manicure Women's Starter Kit
Naked Manicure Women’s Starter Kit
$25 NakedManicure.com
Naked Manicure Perfector in Lavender $10 NakedManicure.com
Naked Manicure Perfector in Lavender
$10
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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New York Fashion Week: SS16

NYFW SS16

ZOYA Nail Polish Announces Backstage Designer Participation at New York Fashion Week

ZOYA Brings Fashion Forward Color to 15 Spring-Summer 2016 Runway Shows

New York, New York – September 11, 2015 – ZOYA, the leading, fashion-forward nail polish color line proudly announces its participation with coveted New York fashion week for the 7th season. With a stellar line up of 15 backstage designer partnerships ZOYA takes nail design and color to the next level with trend-setting collaborations to showcase the upcoming designer collections for Spring-Summer 2016.

Working closely with each designer and team ZOYA, which includes highly talented and specially selected lead nail technicians, perfects each model’s nail look to bring the season’s collection to life in beauty and spirit.

ZOYA backstage fashion show lineup includes:

BCBG

Brother Vellies

Josie Natori

TOME

Zimmermann

Claudia Li

Zang Toi

Jill Stuart

Herve Leger

Rachel Zoe

Suno

Parsons MFA

Marchesa

Greg Lauren

Ralph Lauren

“We have had great success with New York Fashion Week over the last 7 years,” says ZOYA Creative Director Rebecca Isa, “We are excited to continue to partner with coveted labels as we continue to create trendsetting shades for every season.”

For more information, quotes or images, please contact: Behrman Communications; 212.986.7000

Amanda Yousef |ayoussef@Behrmanpr.com

Ashley Weber | aweber@behrmanpr.com

About Zoya Nail Polish:

The leading innovator in the development of fashion-forward nail shade and texture, Zoya Nail Lacquers, is a premiere polish brand with in-house trend analysis experts that create and define the it shades of each season. With over 300 seasonal, classic and micro-trend shades, each color is custom created to be perfectly wearable, vegan-friendly, safe for use during pregnancy and the longest wearing natural nail polish on the market. The first to market with 5-free formulations, Zoya Nail Lacquers is highly coveted from top designers and spa professionals to the girl that loves a good mani-pedi.

 

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Fall 2105 Recap: Zoya At Greg Lauren

Greg Lauren AW15

Designer: Greg Lauren
Nail Lead: Cinnamon Bowser
Color: Naked Mani

The Greg Lauren Fall 2015 show featured the new Naked Manicure created by Zoya Creative Director, Rebecca Isa as brand new technology for those who want a more natural look. Greg wanted each models manicure to look like “the best version of their own natural nails.” Normally that would mean bare but why be bare when you can go naked. He loved the look of a perfected nail with a closest to natural satin finish. The end result was a clean bare, yet still finished looking, nail that was a perfect compliment to his fresh, eclectic style.

Designer, Greg Lauren backstage at the show

Lead Manicurist, Cinnamon Bowser painted on The Naked Manicure to give models that barely there feel.

Note: The Naked Manicure is not currently available.

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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