Recreate The Mara Hoffman Nail Look with Zoya!

Recreating your favorite NYFW beauty looks just got easier with this list from San Francisco  ChronicleOne of their top looks was Zoya at Mara Hoffman! For this look, we used Zoya in Mirajane for a bold, bright look. Mirajane is best described as a classic neon navy.

“Bright blue was the statement color of the season, manifesting in saturated cobalt eyeshadow at Anna Sui and floating geometric cat-eyes in cyan at Prabal Gurung. For a subtler version, paint your fingertips the navy neon Zoya Mirajane, seen at Mara Hoffman.”

SHOP THE LOOK

Zoya in Mirajane
$10
www.zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Celebrate Individuality with Mara Hoffman and Zoya!

We loved the celebration of diversity and female empowerment at Mara Hoffman this year and so did Beauty LaunchpadThe beauty looks were catered to each model and polish shades were chosen to reflect individuality. We love using our nails as an extension of our personal style and instantly connected with Mara Hoffman’s message.

“We’re calling the look ‘Kaleidoscope Women. Everything is based on the individual. We presented Mara with over 125 colors and she narrowed it down to these 12.” – Zoya nail lead Naomi Gonzalez

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Mara Hoffman and Zoya Celebrate Individuality!

from mara hoffman – http://blog.zoya.com/zoya-press-media-mentions/nyfw-fall-2017-recap-zoya-mara-hoffman/

One of our favorite parts about Mara Hoffman Fall 2017 was the celebration of diversity and female empowerment. NailPro loved the Zoya manicures to match this message. For this look, we paired Zoya polishes to match the unique personality of each model.

“Instead of matching the nail look to the colors of the pieces in the collection, each represents the essence of the women wearing the items.” -Naomi Gonzalez, Lead Zoya Nail Tech

What shade best represents you?

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Zoya at Mara Hoffman Celebrates Individuality

One of our favorite parts of the manicures at Mara Hoffman were their individuality. For this look, we matched shades to each model, creating unique looks for each woman. Nail It loved the empowering message of giving diverse manicures that represented the women wearing them. This collection highlighted female empowerment and self-expression.

“Instead of matching the nail look to the colors of the pieces in the collection, each represents the essence of the woman wearing the items.” – Naomi Gonzalez, Lead Manicurist for ZOYA

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Fall 2017 Recap: Zoya At Mara Hoffman

 

Image Credit: Yvonne TNT

ZOYA Colors Used: Naked Manicure Naked Base, Courtney, Gina, Marnie, Madeline, Dree, Debbie, Caitlin, Mirajane, Erin, Pinta, Rue, Carmen, Naked Manicure Glossy Seal, Fast Drops

Lead Nail Tech: Naomi Gonzales

“Instead of matching the nail look to the colors of the pieces in the collection, each represents the essence of the woman wearing the items.” – Naomi Gonzalez, Lead Manicurist for ZOYA

Details:
Mara Hoffman’s AW 2017 collection highlighted female empowerment and individuality, expressing oneself through color and various fabric patterns. On the nail, working with a palette of 12 different ZOYA hues, manicurists matched color to individual model personalities.

Image Credit: Yvonne TNT

How To Get The Look:
After cleaning and prepping the nail with ZOYA Remove +, apply a layer of Zoya Naked Manicure Naked Base followed by your choice of Perfector to create a smooth surface. Next, choose a color based on personality from the following ZOYA shades: Courtney, Gina, Marnie, Madeline, Dree, Debbie, Caitlin, Mirajane, Erin, Pinta, Rue, or Carmen. Apply two coats of the selected shade to each nail.

Image Credit: Yvonne TNT

SHOP THE LOOK

Zoya in Courtney
$10
www.zoya.com
zoya gina
Zoya in Gina
$10
www.zoya.com
Zoya in Marnie
$10
www.zoya.com
Zoya in Madeline
$10
www.zoya.com
Zoya in Dree
$10
zoya.com
zoya debbie
Zoya in Debbie
$10
www.zoya.com
Zoya in Caitlin
Zoya in Mirajane
$10
www.zoya.com
Zoya in Erin
Zoya in Erin
$10 zoya.com
pinta
Zoya in Pinta
$10
zoya.com
Zoya in Rue
$10
www.zoya.com
Zoya in Carmen
$10
www.zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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The Nail Look at Mara Hoffman AW16

zoya_nail_polish_knocturnal_marahoffmanaw16The Knockturnal recently featured the nail look as seen on the runways of Mara Hoffman AW16 using Zoya as the official nail sponsor.

The look emulated everything about the glamorous side of the 1970’s.

The nail art was done by Zoya. Mara picked the 4 colors that represent the essence of her collection: Toni, Flowie, Ireland, and Jacqueline. In terms of the pigment, they used two coats of each color and finished with naked manicure glossy seal. It gives you the gel coat finish without it being gel. -The Knockturnal

Learn more about the nail look at Mara Hoffman here.

SHOP THE LOOK

Zoya in Ireland $9 zoya.com
Zoya in Ireland
$9
zoya.com
Zoya in Flowie $10 zoya.com
Zoya in Flowie
$10
zoya.com
Zoya in Jacqueline $10 zoya.com
Zoya in Jacqueline
$10
zoya.com
Zoya in Toni
Zoya in Toni $9 Zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Fall 2016 Recap: Zoya At Mara Hoffman

Yvonne TNT for ZOYA Nails
Yvonne TNT for ZOYA Nails

ZOYA NAIL POLISH COLORS USED: Flowie, Ireland, Jacqueline, Toni, Naked Manicure™ Glossy Seal

Mara allows every girl to be her own unique person and this was translated into the presentation by using four nail shades based on outfit and the models’ coloring to highlight each girl’s personality.” – Rebecca Isa, Creative Director of ZOYA

Yvonne TNT for ZOYA Nails
Yvonne TNT for ZOYA Nails

Details:
Mara Hoffman’s Autumn/Winter 2016 Collection had strong 70s glam vibes with vibrant patterns inspired by her favorite disco-era icons. These unique and bold designs were accessorized with four cream nail shades ranging from ivory to deep nude to Bordeaux to a muted green.

How To Nails:
Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare the nails for flawless application with the Naked Base followed by two coats of Flowie, Ireland, Jacqueline or Toni pending the model’s coloring and outfit for a full coverage cream finish. The look was completed with Naked Manicure™ Glossy Seal for a high-shine perfected finish.

SHOP THE LOOK

Zoya in Ireland $9 zoya.com
Zoya in Ireland
$9
zoya.com
Zoya in Flowie $10 zoya.com
Zoya in Flowie
$10
zoya.com
Zoya in Jacqueline $10 zoya.com
Zoya in Jacqueline
$10
zoya.com
Glossy Seal
Glossy Seal
$12
NakedManicure.com
Zoya for Mara Hoffman NYFW Trio $30 zoya.com
Zoya for Mara Hoffman NYFW Trio
$30
zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Dress Up Your Nails this Winter with Zoya

glamourLooking for creative ways to dress up your nails this winter? Glamour featured the hottest nail looks from New York Fashion Week to help give some inspiration. Featured is the nail look from the Mara Hoffman Autumn/Winter 2015 show where the lead manicurist- Alicia Torello created the sunset seen from the movie Star Wars, with the colors Aubrey, Ziv, Brittany, Taylor and Normani.

“The nail look was inspired by Star Wars and the really beautiful sunset scenes from the movie. The look reflects the earth tones, ‘70s colors and vibe of the collection.”– Alicia Torello

Have gorgeous nail art you want to show off? Share them using #EverydayZoya to be featured on www.zoya.com!

See more of the nail look from the Mara Hoffman AW15 show here.

SHOP THE LOOK

Zoya Aubrey
Zoya in Aubrey $9 zoya.com
Zoya Ziv
Zoya in Ziv $9 zoya.com
Zoya Nail Polish in Brittany
Zoya in Brittany $9 zoya.com
Zoya in Taylor
Zoya in Taylor $9 zoya.com
Zoya in Normani
Zoya in Normani $9 zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Going for Graphic Nails with Zoya

glamGlam Belleza Latina featured the nail look from the Mara Hoffman AW15 show which was inspired by Star Wars!

The look was created by Alicia Torello using an array of Zoya shades – Zoya Aubrey, Ziv, Brittany , Taylor and Normani.

See more from the look here.

Also featured was Zoya in Taylor- a light toffee cream shade as a choice for nudes to brush on.

SHOP THE LOOK

Zoya in Taylor
Zoya in Taylor $9 zoya.com

 

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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