Nail Polish Trend: Less is More!

Alexa ny postLooking for the hottest new trend in nails? Alexa – from The New York Post featured the Color-Blocked nail look from the Creatures of Comfort NYFW show using Zoya Nail Polish! Geometric nail art is in and trending now is negative nail space manicures. This nail art technique is created by playing with the bare nail, exposing the nail bed with shapes of color. This created a more modern look, and tones down nail art.

The best thing about negative space nail art if how creative you can be with it. The flexibility in this style allows you to create different shapes, patterns, and colors while also focusing on your natural nail bed. Less is really more with negative space! You can see more on the Creatures of Comfort nail look here.

SHOP THE LOOK

Zoya Tomoko
Zoya in Tomoko
$10 zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Creatures of Comfort SS15

1679__600__.ZP_Creatures-of-comfort_facebookCREATURES OF COMFORT

Zoya Nail Polish kicked off another New York Fashion Week (NYFW) for the 2015 spring and summer season by playing with negative space on the nails at Creatures of Comfort for designer Jade Lai.

Lead Manicurist Alicia Torello, of The Wall Group, worked with Zoya Creative Director, Rebecca Isa to create a negative-space manicure they coined “The Midi”. The look was achieved by dividing the nail in thirds horizontally with the midriff, Midi area, of the nail left bare. Two duo color versions of “The Midi” walked the Creatures of Comfort runway: Look one combined the soft metallic sandy hue of Zoya Farah and champagne sparkle of Zoya PixieDust in Tomoko while look two featured Zoya Flowie, a soft peachy brown cream, and the coppery gold metallic of Zoya Penny. Both looks shared a single strip of bare nail across the center. “A wide horizontal bar of color floats above a half moon of textured, metallic shimmer at the cuticle” said Isa. The finished show look was earthy, organic, sexy and ultimately very wearable.
The power of Instagram! When a backstage first look at the Zoya nails was posted by The Wall Group, the look took off immediately and gained steam with pick up coverage on Glamour Magazines’ Lipstick.com site via one of the “girls in the beauty department” (aka Beth Shapouri) calling it a NYFW beauty obsession! And poof. a new nail trend “The Midi” was born.

Show attendees were gifted a special SS15 Creatures of Comfort Zoya Trio Box containing Zoya Flowie, Natalie and Bevin – three colors that could easily be combined into a few midi looks of their own.

See highlights of the Creatures of Comfort show on Seen.com. http://seen.co/event/mercedes-benz-fashion-week-day-1–2014-5328/highlight/115833

Visit Creatures of Comfort online at http://shop.creaturesofcomfort.us/

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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