Summer Nail Polish Launch on Periscope!

zoya_nail_polish_nailpro_periscope

 

The new Periscope app has been making waves on social media recently as a great way to get a real inside-look at some of your favorite brands. The app is a live broadcasting platform where you can follow some of the biggest names in fashion, entertainment, and more as well as interact with them. We decided to use Periscope to launch our new Summer 2015 collections as  well as give viewers an exclusive look with Zoya Creative Director, Rebecca Isa on the colors as well as Summer’s hottest trends.

During the broadcast, viewers were able to interact with Rebecca, asking questions from what her favorite color is to how she was feeling that day. NailPro recently featured our launch on Periscope telling readers if they haven’t tried the Periscope app, this is their excuse to give it a go!

If you miss a live broadcast, Periscope allows you to view it for up to 24 hours – even allowing you able to like it while you watch after it has ended. We have been having a lot of fun with Periscope lately – giving our fans a behind-the-scenes look at nail polish bottles being filled, live applications, and fun things that happen in the office! If you missed our original Summer launch, you can still watch it below.

Want to tune in to our next broadcast? Be sure to download the app and follow ZoyaNailPolish! Have something you want to see us broadcast? Be sure to tweet us and let us know.

SHOP THE LOOK

Zoya Island Fun Collection Sampler $54 www.zoya.com
Zoya Island Fun Collection Sampler
$54 www.zoya.com
Paradise Sun
Zoya Paradise Sun Collection Sampler
$54

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Zoya Summer Collection Launch on Periscope!

Zoya Nail It

The new Periscope app has become very popular on social media recently as a great way to get an inside-look at some of your favorite brands. The app is a live broadcasting platform where you can follow some of the biggest names in fashion, entertainment, and more as well as interact with them. We decided to use Periscope to launch our new Summer 2015 collections as  well as give viewers an exclusive look with Zoya Creative Director, Rebecca Isa on the colors as well as Summer’s hottest trends.

During the broadcast, viewers were able to interact with Rebecca, asking questions from what her favorite color is to how she was feeling that day. Nail It! recently featured our launch on Periscope telling readers if they haven’t tried the Periscope app, this is their excuse to give it a go!

If you miss a live broadcast, Periscope allows you to view it for up to 24 hours – even allowing you able to like it while you watch after it has ended. We have been having a lot of fun with Periscope lately – giving our fans a behind-the-scenes look at nail polish bottles being filled, live applications, and fun things that happen in the office! If you missed our original Summer launch, you can still watch it below.

Want to tune in to our next broadcast? Be sure to download the app and follow ZoyaNailPolish! Have something you want to see us broadcast? Be sure to tweet us and let us know.

SHOP THE LOOK

Zoya Island Fun Collection Sampler $54 www.zoya.com
Zoya Island Fun Collection Sampler
$54 www.zoya.com
Paradise Sun
Zoya Paradise Sun Collection Sampler
$54

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Periscope Recap: Island Fun & Paradise Sun Sneak Peek!

In case you missed our LIVE Broadcast on Periscope (@ZoyaNailPolish), we have the unedited video below so you don’t miss all the summer fun! Zoya’s Creative Director, Rebecca Isa, introduced the Island Fun & Paradise Sun Collections and talked about how these shades tie in with top beauty trends seen at NYFW SS15. Not only did we get up close and personal with the new shades, Rebecca shared which colors were her personal favorite from the collection, tips on how to wear summer’s nail and beauty trends AND answered viewer questions live. If you have questions for Rebecca about the collection or want to see more from us on Periscope, let us know on Twitter and Facebook @ZoyaNailPolish – we’d love to hear what you think!

Top SS15 Beauty Trends: Brilliant Eye & Bold Lips!

Rebecca Isa suggests getting a little playful with your look this summer and coordinating your nails with a pop of color on your eyes or lip. Go for a matching shade OR get a little funky with a complimentary color (we’re loving tangerine + teal). For a brilliant eye, take your pick from graphic black, white, blues, purples and even red & yellow – anything goes this season! Don’t forget to always use an eyeshadow base or primer for a bold eye to avoid fallout and make your look last longer. If you’re going with a brilliant eye, make sure to keep your lips nude to balance the look (and vice versa).

Rebecca also shared some great beauty products that you can use to try these looks! A great palette that is packed full of fun shades is the Urban Decay Electric Palette, which has super pigmented colors that are perfect for summer. Her favorite eyeliners at the moment are the Clinique Intense Quickliners. They are available in a variety of shades such as cobalt, peacock and plum and have a funky dry down – smudge-able until they set (about 5 minutes) then they stay in place all day.

Watch the full video above for even more great tips, tricks and products to try!

Wondering how some of our existing shades compare to the Island Fun & Paradise Sun colors? See them all swatched next to their closest counterparts here.

SHOP THE LOOK

Zoya Aphrodite
Zoya in Aphrodite
$9 zoya.com
Zoya Cecilia
Zoya in Cecilia
$9 zoya.com
Zoya Demetria
Zoya in Demetria
$9 zoya.com
Zoya Genesis
Zoya in Genesis
$9 zoya.com
Zoya Isa
Zoya in Isa
$9 zoya.com
Zoya Jace
Zoya in Jace
$9 zoya.com
Zoya Mae
Zoya in Mae
$9 zoya.com
Zoya Nana
Zoya in Nana
$9 zoya.com
Zoya Oceane
Zoya in Oceane
$9 zoya.com
Zoya Selene
Zoya in Selene
$9 zoya.com
Zoya Serenity
Zoya in Serenity
$9 zoya.com
Zoya Talia
Zoya in Talia
$9 zoya.com

 

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

Periscope Recap: Island Fun & Paradise Sun Sneak Peek!