New York Fashion Week: SS16

NYFW SS16

ZOYA Nail Polish Announces Backstage Designer Participation at New York Fashion Week

ZOYA Brings Fashion Forward Color to 15 Spring-Summer 2016 Runway Shows

New York, New York – September 11, 2015 – ZOYA, the leading, fashion-forward nail polish color line proudly announces its participation with coveted New York fashion week for the 7th season. With a stellar line up of 15 backstage designer partnerships ZOYA takes nail design and color to the next level with trend-setting collaborations to showcase the upcoming designer collections for Spring-Summer 2016.

Working closely with each designer and team ZOYA, which includes highly talented and specially selected lead nail technicians, perfects each model’s nail look to bring the season’s collection to life in beauty and spirit.

ZOYA backstage fashion show lineup includes:

BCBG

Brother Vellies

Josie Natori

TOME

Zimmermann

Claudia Li

Zang Toi

Jill Stuart

Herve Leger

Rachel Zoe

Suno

Parsons MFA

Marchesa

Greg Lauren

Ralph Lauren

“We have had great success with New York Fashion Week over the last 7 years,” says ZOYA Creative Director Rebecca Isa, “We are excited to continue to partner with coveted labels as we continue to create trendsetting shades for every season.”

For more information, quotes or images, please contact: Behrman Communications; 212.986.7000

Amanda Yousef |ayoussef@Behrmanpr.com

Ashley Weber | aweber@behrmanpr.com

About Zoya Nail Polish:

The leading innovator in the development of fashion-forward nail shade and texture, Zoya Nail Lacquers, is a premiere polish brand with in-house trend analysis experts that create and define the it shades of each season. With over 300 seasonal, classic and micro-trend shades, each color is custom created to be perfectly wearable, vegan-friendly, safe for use during pregnancy and the longest wearing natural nail polish on the market. The first to market with 5-free formulations, Zoya Nail Lacquers is highly coveted from top designers and spa professionals to the girl that loves a good mani-pedi.

 

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At Claudia Li

Claudia Li SS16

ZOYA NAIL POLISH COLORS USED: ZOYA Naked Base, Naked Manicure Lavender Perfector, Naked Manicure Pink Perfector, Naked Manicure Tip Perfector and Naked Manicure Glossy Seal

Claudia Li chose a clean, simple and classic french manicure to complement her modern collection.” – Rebecca Isa, Creative Director of ZOYA

A straight edge French Manicure was chosen to complement the modern Claudia Li Spring 2016 Collection. This french manicure was done using ZOYA Naked Manicure to achieve an updated and flawless nail look.

claudia li ss16

GET THE ZOYA NAIL POLISH JOSIE NATORI SS16 NAIL LOOK – HANDS: Prep the nail by shaping, cleaning up cuticles and gently buffing. For a flawless application use the Naked Base and if necessary follow with Naked Manicure Lavender Perfector to correct any discoloration. Next apply one coat of Naked Manicure Pink Perfector then use the Naked Manicure Tip Perfector straight across the free-edge followed by another coat of Naked Manicure Pink Perfector for a Soft French Manicure. Complete the look with Naked Manicure Glossy Seal and Fast Drops.

Photo by: Yvonne TNT for Zoya Nails
Photo by: Yvonne TNT for Zoya Nails

FEET: Prep the nail by shaping, cleaning up cuticles and gently buffing. Prep for flawless application with Naked Base and if necessary follow with Naked Manicure Lavender Perfector to correct any discoloration. Then apply two coats of Naked Manicure Pink Perfector and complete the look with Naked Manicure Glossy Seal.

Naked Manicure was the top choice for designers to perfect their look this season at New York Fashion Week and we are excited to share that the Naked Manicure Perfector in Lavender won the Allure Best of Beauty Breakthrough Award!

SHOP THE LOOK

NM Base
Naked Base
$12
NakedManicure.com
Naked Manicure Perfector in Lavender $10 NakedManicure.com
Naked Manicure Perfector in Lavender
$10
NakedManicure.com
Pink Perfector
Pink Perfector $10
NakedManicure.com
NM White Tip
Tip Perfector
$12
NakedManicure.com
Satin Seal
Satin Seal Top Coat
$12 nakedmanicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At Jill Stuart

jill stuart ss16Jill Stuart

Zoya Polish Used: Naked Base, Naked Manicure Lavender Perfector, Naked Manicure Pink Perfector, Naked Manicure Tip Perfector and Naked Manicure Glossy Seal

Jill chose a modern take on a classic look with the Naked French Manicure to complement her feminine and flirty Spring 2016 collection.” – Rebecca Isa, Creative Director of ZOYA

Photo by: Yvonne TNT for Zoya Nails
Photo by: Yvonne TNT for Zoya Nails
Photo by: Yvonne TNT for Zoya Nails
Photo by: Yvonne TNT for Zoya Nails
jill stuart ss16
Jill Stuart backstage

Details:

The Jill Stuart Spring 2016 collection featured a feminine focus highlighted by the modern french manicure created with the ZOYA Naked Manicure.

How To Nails & Toes:

Prep the nail by shaping, cleaning up cuticles and gently buffing. For flawless application with Naked Base and if necessary follow with Naked Manicure Lavender Perfector to correct any discoloration. Next apply one coat of Naked Manicure Pink Perfector then use the Naked Manicure Tip Perfector across the free-edge to perfect the look. Finish with a coat of Naked Manicure Glossy Seal and Fast Drops.

Naked Manicure was the top choice for designers to perfect their look this season at New York Fashion Week and we are excited to share that the Naked Manicure Perfector in Lavender won the Allure Best of Beauty Breakthrough Award!

SHOP THE LOOK

NM Base
Naked Base
$12
NakedManicure.com
Naked Manicure Perfector in Lavender $10 NakedManicure.com
Naked Manicure Perfector in Lavender
$10
NakedManicure.com
Pink Perfector
Pink Perfector $10
NakedManicure.com
Glossy Seal
Glossy Seal
$12
NakedManicure.com
NM White Tip
Tip Perfector
$12
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At Zang Toi

zang toi ss16

 

Zang Toi

ZOYA NAIL POLISH COLORS USED: ZOYA Indigo, Naked Base, Naked Manicure Buff Perfector and Naked Manicure Glossy Seal.

Zang Toi’s Spring 2016 Collection is inspired by a recent trip to Santorini, where the ZOYA nail look was chosen as a representation of the stunning night sky.” – Rebecca Isa, Creative Director of ZOYA

zang toi ss16The multidimensional ZOYA Indigo has subtle flecks of silver shimmer to represent the glimmering stars in the Santorini night sky. The Glossy Seal provides a high shine finish to enhance the luster of the nails and compliment the bold Spring 2016 Zang Toi collection.

GET THE ZOYA NAIL POLISH ZANG TOI SS16 NAIL LOOK:Prep the nail by shaping, gently buffing and cleaning up cuticles. For perfect application use the Naked Base followed by one coat of Naked Manicure Buff Perfector to create a perfectly smooth mirror like surface. Then apply two coats of Indigo and followed by Naked Manicure Glossy Seal and Fast Drops for a high shine finish.

The Naked Manicure is extremely versatile. It’s beautiful alone, but layered with color – like Indigo – it gives the appearance of gel-like nails without the potential damage.

SHOP THE LOOK

NM Base
Naked Base
$12
NakedManicure.com
Buff Perfector
Buff Perfector $10
NakedManicure.com
Glossy Seal
Glossy Seal
$12
NakedManicure.com
Zoya Indigo
Zoya in Indigo
$9 www.zoya.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At Brother Vellies

brother vellies ss16

Brother Vellies

ZOYA NAIL POLISH COLORS USED: ZOYA Naked Manicure™

The Naked Manicure was chosen for both the hands and feet to show off the earthy, Safari chic designs while highlighting the bold and unique shoe collection.” – Rebecca Isa, Creative Director of ZOYA

The Brother Vellies Spring 2016 Collection most notably featured exotic and feathered designs inspired by South African boots. The presentation felt as if you had stepped of the New York streets and into an African dessert, the Naked Manicure was the perfect choice as it allowed the bold designs to shine while matching the wide range of model skin tones with the four Naked Manicure Perfectors.

brother vellies ss16

GET THE ZOYA NAIL POLISH BROTHER VELLIES SS16 LOOK – HANDS and FEET:

Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect application with the Naked Base and any nail discoloration was corrected with the Lavender Perfector. Then based on nail bed color use the Buff, Pink, Mauve or Nude Perfector. For models with a free edge the Tip Perfector was used. The natural nail look was completed with the Naked Manicure Satin Seal Top Coat.

The Naked Manicure is extremely versatile! Not only does it treat your natural nails, but it instantly cosmetically enhances them as well. Did you know that you can wear any Zoya color over the Naked Manicure? It creates a glass-like surface that makes application an ease with an ultra-shine look that is long lasting.

Naked Manicure was the top choice for designers to perfect their look this season at New York Fashion Week and we are excited to share that the Naked Manicure Perfector in Lavender won the Allure Best of Beauty Breakthrough Award!

SHOP THE LOOK

Naked Manicure Women's Starter Kit
Naked Manicure Women’s Starter Kit
$25 NakedManicure.com
Naked Manicure Perfector in Lavender $10 NakedManicure.com
Naked Manicure Perfector in Lavender
$10
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At Zimmermann

zimmermann ss16

Zimmermann

ZOYA NAIL POLISH COLORS USED: ZOYA Madison, Naked Base, Naked Manicure Lavender Perfector, Naked Manicure Buff Perfector, Naked Manicure Pink Perfector and Naked Manicure Satin Seal Top Coat

This collection was inspired by the children’s book Seven Little Australians and the ZOYA nail looks were chosen to highlight the rebellious spirit of these young girls in opposition to the refined and feminine clothes.” – Rebecca Isa, Creative Director of ZOYA

The inspiration for the Zimmerman Spring 2016 Collection came from the book the Seven Little Australians with the clothes symbolizing the girls’ privileged upbringing whereas the nail look was chosen to highlight the mischief they got into in the Australian desert. The two teams worked closely to perfect a balance between nails that looked and felt healthy, while simultaneously appearing messy as if the models just stepped out of the Australian desert.

zimmermann ss16

GET THE ZOYA NAIL POLISH ZIMMERMANN SS16 NAIL LOOK – HANDS: Prep the nail by shaping and cleaning up cuticles with the ZOYA Nail Care items. Then intensely buff nails while being careful to not damage the cuticle or nail bed and leave the dust on the nail and fingertips for a healthy yet disheveled nail look.

Zoya_Zimmerman_SS2016_jkratochvil_73331

FEET:

Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect application with the Naked Base and if necessary correct any discoloration with the Naked Manicure Lavender Perfector followed by one coat of Naked Manicure Buff Perfector or Naked Manicure Pink Perfector pending nail bed color to create a perfectly smooth mirror like surface. Then apply two coats of Madison and followed by Naked Manicure Satin Seal Top Coat for a natural finish.

Naked Manicure was the top choice for designers to perfect their look this season at New York Fashion Week and we are excited to share that the Naked Manicure Perfector in Lavender won the Allure Best of Beauty Breakthrough Award!

SHOP THE LOOK

Zoya Madison
Zoya in Madison
$9
zoya.com
NM Base
Naked Base
$12
NakedManicure.com
Naked Manicure Perfector in Lavender $10 NakedManicure.com
Naked Manicure Perfector in Lavender
$10
NakedManicure.com
Buff Perfector
Buff Perfector $10
NakedManicure.com
Pink Perfector
Pink Perfector $10
NakedManicure.com
Satin Seal
Naked Manicure Satin Seal Top Coat
$12 nakedmanicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At Josie Natori

josie natori ss16

ZOYA NAIL POLISH COLORS USED: ZOYA in Chantal and Naked Manicure Buff Perfector

Josie went with an updated nude nail by combining Chantal with the Naked Manicure Buff Perfector to complement the modern collection with subtle Asian influences.” – Rebecca Isa, Creative Director of ZOYA

A modern take on the chic, updated mannequin hand by pairing Chantal with the Buff Perfector for a flawless high gloss finish complemented the Josie Natori Spring 2016 collection.

josie natori ss16

Designer, Josie Natori
Designer, Josie Natori

GET THE ZOYA NAIL POLISH JOSIE NATORI SS16 NAIL LOOK: Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect application with the Naked Base and a coat of the Naked Manicure Buff Perfector. Then apply two coats of Chantal and finish the look with Naked Manicure Satin Seal Top Coat and Fast Drops.

SHOP THE LOOK

Zoya in Chantal
Zoya in Chantal $9 Zoya.com
Buff Perfector
Buff Perfector $10
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At TOME

tome ss16

ZOYA NAIL POLISH COLORS USED: ZOYA in Naked Manicure Glossy Seal, Naked Manicure Pink Perfector, Naked Manicure Satin Seal and Trixie

The Trixie French is a modern take on a classic utilizing a satin Chrome for an edgy yet refined look.” – Rebecca Isa, Creative Director of ZOYA

The Tome Spring 2016 Collection is ultra-feminine with an edgy flair. The collection was inspired by the designers many female muses and the Trixie French was chosen as the modern woman’s take on a classic yet out dated look to complement this modern and practical line.

tome ss16

GET THE ZOYA NAIL POLISH TOME SS16 NAIL LOOK – HANDS: Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect application with the Naked Base and two coats of the Naked Manicure Pink Perfector. Then apply Trixie just to the tips of nails (as you would for a french manicure) and give the look a unique chrome finish by applying the Naked Manicure Satin Seal Top Coat and Fast Drops.
FEET: Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect application with the Naked Base and then apply two coats of the Naked Manicure Buff Perfector. Finish the look with Naked Manicure Glossy Seal and Fast Drops.

SHOP THE LOOK

Zoya in Trixie
Zoya in Trixie
$9 zoya.com
Satin Seal
Naked Manicure Satin Seal Top Coat
$12 nakedmanicure.com
Glossy Seal
Glossy Seal
$12
NakedManicure.com
Pink Perfector
Pink Perfector $10
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Zoya Naked Manicure at BCBG Max Azria SS16

WWD BCBGThe BCBG Max Azria SS16 show completed their look for the runway with a Naked Manicure perfected nail look. WWD featured the look which was a theme of the quintessential California girl that is effortlessly cool.

“Barely-there nails, done by Cinnamon for Zoya, were meant to be as close to natural as possible. Manicures were polished with the Zoya Buff Perfector and Satin Seal Top Coat. For a glossy look mimicking toes dipped in water, pedicures were done in Avery, a beige-hued nude.” – WWD

The Naked Manicure is an extremely versatile system that instantly enhances the look of natural nails, while also adding long term benefits to promote healthy growth. Read more of WWD’s article here.

SHOP THE LOOK

NM Base
Naked Base
$12
NakedManicure.com
Buff Perfector
Buff Perfector $10
NakedManicure.com
Satin Seal
Naked Manicure Satin Seal Top Coat
$12 nakedmanicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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Zoya Naked Manicure at Jill Stuart SS16

wwd Jill StuartThe nail look at Jill Stuart’s SS16 show was featured in WWD which was paired with beautiful pastel eye makeup. Jill chose a look using the Naked Manicure system on the models to go along with the feminine and flirty vibe of her collection.

“Nails, led by Cinnamon Bowser for Zoya, were a translucent French manicure meant to look sheer and shiny. Zoya Pink Perfector was used as the base, with White Tip Perfector at the tips.” – WWD

The Naked Manicure is a system that treats, protects, and corrects the look of natural nails – making them look flawless. See more from the article here.

SHOP THE LOOK

NM Base
Naked Base
$12
NakedManicure.com
Pink Perfector
Pink Perfector $10
NakedManicure.com
Glossy Seal
Glossy Seal
$12
NakedManicure.com
NM White Tip
Tip Perfector
$12
NakedManicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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