New York Fashion Week: SS16

NYFW SS16

ZOYA Nail Polish Announces Backstage Designer Participation at New York Fashion Week

ZOYA Brings Fashion Forward Color to 15 Spring-Summer 2016 Runway Shows

New York, New York – September 11, 2015 – ZOYA, the leading, fashion-forward nail polish color line proudly announces its participation with coveted New York fashion week for the 7th season. With a stellar line up of 15 backstage designer partnerships ZOYA takes nail design and color to the next level with trend-setting collaborations to showcase the upcoming designer collections for Spring-Summer 2016.

Working closely with each designer and team ZOYA, which includes highly talented and specially selected lead nail technicians, perfects each model’s nail look to bring the season’s collection to life in beauty and spirit.

ZOYA backstage fashion show lineup includes:

BCBG

Brother Vellies

Josie Natori

TOME

Zimmermann

Claudia Li

Zang Toi

Jill Stuart

Herve Leger

Rachel Zoe

Suno

Parsons MFA

Marchesa

Greg Lauren

Ralph Lauren

“We have had great success with New York Fashion Week over the last 7 years,” says ZOYA Creative Director Rebecca Isa, “We are excited to continue to partner with coveted labels as we continue to create trendsetting shades for every season.”

For more information, quotes or images, please contact: Behrman Communications; 212.986.7000

Amanda Yousef |ayoussef@Behrmanpr.com

Ashley Weber | aweber@behrmanpr.com

About Zoya Nail Polish:

The leading innovator in the development of fashion-forward nail shade and texture, Zoya Nail Lacquers, is a premiere polish brand with in-house trend analysis experts that create and define the it shades of each season. With over 300 seasonal, classic and micro-trend shades, each color is custom created to be perfectly wearable, vegan-friendly, safe for use during pregnancy and the longest wearing natural nail polish on the market. The first to market with 5-free formulations, Zoya Nail Lacquers is highly coveted from top designers and spa professionals to the girl that loves a good mani-pedi.

 

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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NYFW Spring 2016 Recap: Zoya At Zimmermann

zimmermann ss16

Zimmermann

ZOYA NAIL POLISH COLORS USED: ZOYA Madison, Naked Base, Naked Manicure Lavender Perfector, Naked Manicure Buff Perfector, Naked Manicure Pink Perfector and Naked Manicure Satin Seal Top Coat

This collection was inspired by the children’s book Seven Little Australians and the ZOYA nail looks were chosen to highlight the rebellious spirit of these young girls in opposition to the refined and feminine clothes.” – Rebecca Isa, Creative Director of ZOYA

The inspiration for the Zimmerman Spring 2016 Collection came from the book the Seven Little Australians with the clothes symbolizing the girls’ privileged upbringing whereas the nail look was chosen to highlight the mischief they got into in the Australian desert. The two teams worked closely to perfect a balance between nails that looked and felt healthy, while simultaneously appearing messy as if the models just stepped out of the Australian desert.

zimmermann ss16

GET THE ZOYA NAIL POLISH ZIMMERMANN SS16 NAIL LOOK – HANDS: Prep the nail by shaping and cleaning up cuticles with the ZOYA Nail Care items. Then intensely buff nails while being careful to not damage the cuticle or nail bed and leave the dust on the nail and fingertips for a healthy yet disheveled nail look.

Zoya_Zimmerman_SS2016_jkratochvil_73331

FEET:

Prep the nail by shaping, gently buffing and cleaning up cuticles. Prepare for perfect application with the Naked Base and if necessary correct any discoloration with the Naked Manicure Lavender Perfector followed by one coat of Naked Manicure Buff Perfector or Naked Manicure Pink Perfector pending nail bed color to create a perfectly smooth mirror like surface. Then apply two coats of Madison and followed by Naked Manicure Satin Seal Top Coat for a natural finish.

Naked Manicure was the top choice for designers to perfect their look this season at New York Fashion Week and we are excited to share that the Naked Manicure Perfector in Lavender won the Allure Best of Beauty Breakthrough Award!

SHOP THE LOOK

Zoya Madison
Zoya in Madison
$9
zoya.com
NM Base
Naked Base
$12
NakedManicure.com
Naked Manicure Perfector in Lavender $10 NakedManicure.com
Naked Manicure Perfector in Lavender
$10
NakedManicure.com
Buff Perfector
Buff Perfector $10
NakedManicure.com
Pink Perfector
Pink Perfector $10
NakedManicure.com
Satin Seal
Naked Manicure Satin Seal Top Coat
$12 nakedmanicure.com

ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.

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