The new Periscope app has become very popular on social media recently as a great way to get an inside-look at some of your favorite brands. The app is a live broadcasting platform where you can follow some of the biggest names in fashion, entertainment, and more as well as interact with them. We decided to use Periscope to launch our new Summer 2015 collections as well as give viewers an exclusive look with Zoya Creative Director, Rebecca Isa on the colors as well as Summer’s hottest trends.
During the broadcast, viewers were able to interact with Rebecca, asking questions from what her favorite color is to how she was feeling that day. Nail It! recently featured our launch on Periscope telling readers if they haven’t tried the Periscope app, this is their excuse to give it a go!
If you miss a live broadcast, Periscope allows you to view it for up to 24 hours – even allowing you able to like it while you watch after it has ended. We have been having a lot of fun with Periscope lately – giving our fans a behind-the-scenes look at nail polish bottles being filled, live applications, and fun things that happen in the office! If you missed our original Summer launch, you can still watch it below.
Want to tune in to our next broadcast? Be sure to download the app and follow ZoyaNailPolish! Have something you want to see us broadcast? Be sure to tweet us and let us know.
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ZOYA products are available exclusively in finer salons, spas, dermatology offices and specialty centers with salons on premises in over 15 countries and at www.zoya.com.